Analytics
It's all about the data. Improving your site’s performance and increasing online customer acquisition all starts with properly understanding and interpreting the metrics. Our Analytics panel will be discussing the latest resources, tools and best practices in the field.
 Norm Cloutier
Director of Analytics, McClatchy Interactive
As Director of Analytics for McClatchy Interactive, Norm oversees the online audience and metrics for its 29 daily newspapers including more than 100 separate web sites serving more than 40 million monthly visitors. He has been dedicated to internet publishing since 1995, serving in director roles as diverse as editorial, business development and product management. McClatchy is the 3rd largest newspaper company in the US.
 Ron Garmon
CEO, VueLogic
As CEO of VueLogic, Ron is responsible for leading the company's overall business strategy and guiding day-to-day operations. Ron brings over 20 years of international executive management experience to the VueLogic team. Ron’s brings extraordinary depth and understand to the issue of managing and monetizing consumer data in privacy protected environments. Ron’s commitment to improving consumers experience and a site owner's profitability while ensuring data privacy are foundational to VueLogic's solutions.
Prior to founding VueLogic, Ron served as Senior Vice President of Equifax Inc. (NYSE: EFX), where he led operations in 21 countries across 5 continents. In his role as Senior Vice President his assignments included - International CIO, President Equifax Secure, President Equifax Check Services International and Chief Operating Officers Equifax Check Services.
 Brooks Bell
President, Brooks Bell Interactive
As President and Founder of Brooks Bell Interactive, Brooks leads an experienced and talented team to develop online conversion strategies, creative solutions, and A/B test plans for a set of national clients, including Chase Bank, Nickelodeon, The Wall Street Journal and AARP. Prior to founding Brooks Bell Interactive in 2003, she was a Co-founder and Creative Director at novelProjects, a boutique web design firm.
 Dan Forootan
President, StreamSend
Dan founded EZ Publishing in 1998 as a web-hosting and design company. The web-hosting solution quickly became popular with resellers because of its fully automated platform enabling resellers to create their own hosting and pricing packages. As the hosting business grew, the company diversified into email marketing and launched StreamSend Email Marketing, an affordable, dependable and easy-to-use web-based solution. StreamSend quickly flourished and has since become EZ Publishing's flagship product.
Forootan is an ardent proponent of the integration and use of analytics in business and email marketing. He was a pioneer in offering automatic Google Analytics Integration within the StreamSend application and continues to promote the benefits of effective tracking and measurement of email campaigns.
 Michael Rappa (Moderator)
Director of the Institute for Advanced Analytics
Michael Rappa is the founder and director of the Institute for Advanced Analytics at North Carolina State University, and the originator of the Master of Science in Analytics - the first such degree program of its kind in the nation. Prior to joining NC State as the Alan T. Dickson Distinguished University Professor in 1998, for nine years he was a member of the faculty at the Massachusetts Institute of Technology. Rappa is perhaps best known as the creator of Managing the Digital Enterprise, an innovative and award-winning educational Web site devoted to the study of management in the digital world. The site is a valued resource used by several million learners and hundreds of university instructors from around the world. |
