Search Marketing
From SEO to online collaborations to discussing the latest in search trends, our search panel will discuss and highlight the latest best practices. What are the top mistakes most companies make from a search positioning standpoint? What are the easy fixes that will improve your search results dramatically? When compared with other more capital intensive marketing avenues, search potentially has a huge ROI if approached correctly. Search engines are changing the game almost daily, make sure your search strategy is up to date.
 Jason Dowdell
Director of SEO, Triangle Direct Media
Jason is a leading SEO expert having worked with leading brands such as Motorola, Yellowbook, Los Angeles Times and Martha Stewart among many others. Previously Jason worked as Director of Marketing at Voxeo Corporation, served as Director of Search at Websourced and was CEO/Founder of search marketing firm Global Promoter which was acquired by Kowabunga in 2004.
 David Iankelevich
VP, Sales and Business Development, eMarketer
eMarketer provides market research and trend analysis on Internet, e-business, online marketing, media and emerging technologies. eMarketer aggregates and analyzes information from over 3,000 sources, and brings it together in analyst reports, daily research articles and the most comprehensive database of e-business and online marketing statistics in the world. David is responsible for managing the new business sales team, increasing sales and driving the overall e-marketing strategy. His years with eMarketer have given him an insider's view on the evolving internet landscape as well as a unique insight into how clients use digital and traditional marketing research.
 Cliff Reeves
Emerging Business Team, Microsoft
Cliff Reeves has been at Microsoft since March, 2001 and is currently the General Manager of Microsoft’s Emerging Business Team. The Emerging Business Team leads Microsoft’s work with the startup entrepreneur and investor community. Most recently, Cliff led the development of Microsoft’s BizSpark program – which provides startups access to all of Microsoft’s software, essentially free for three years. Before that, Cliff led the Product Management Team for Widows Server, and was the General Manager for the .NET Platform Strategy Team, working with large Enterprises and ISVs on advanced .NET Projects.
Cliff started his 30+ year career in the software industry with IBM. He has held a wide range of software product-development roles in the areas of database, application development, and communication and messaging systems. He was vice president of product management at Lotus Development Corp, and was closely involved with IBM’s acquisition of Lotus in 1995.
 Jake St. Peter
Founder & President, Coalmarch Productions
Jake St. Peter founded Coalmarch Productions in 2003. In his capacity as founder and President he has guided the growth of the company to its current state of 12 employees and over a million dollars a year in revenue. During this time he has cultivated business relationships with Bicycle Playing Cards, Susan G. Komen for the Cure, and Ticketmaster, to name a few. Jake has over 10 years of experience with online marketing and search engine optimization, and is an expert on emerging Internet trends and online business development.
 Brian Williams (Moderator)
CEO & Co-Founder, Viget Labs
Viget Labs Co-Founder and CEO Brian Williams has led the web consulting firm to hundreds of engagements with clients ranging from web companies like Squidoo and Odeo to notable brands like National Geographic, PBS, and Choice Hotels. Brian is a founding member of the Potomac Officers Club, a DC-area non-profit organization that boasts more than 500 CXO members, where he served as the CIO. In 2009, Brian was named one of Washington's top 100 tech leaders by Washingtonian Magazine. |
