Social Media: Engage
Social Media's value comes through its ability to easily connect with employees, customers and media. What's your social media strategy? This is an answer every firm should know these days.
Our panelists will discuss trending topics along with opportunities and challenges on the social media front.
 Robyn Cobb
CMO, Cliqset
Robyn Cobb leads Cliqset's marketing efforts with more than 15 years of experience in personal and professional branding. An avid proponent of social media, she believes that social services and networks, such as Cliqset, are a key means to building relationships, engaging with community, and developing irresistible brands. Robyn has extensive background in technology marketing with expertise in social media, communication technologies, optoelectronics, electronic assembly, and advanced semiconductor technology. Prior to Cliqset, she served in high level marketing roles for Siemens, Universal Instruments, and Premiere Global Services.
 Alex Withers
Managing Director of Digital Media, United States Golf Association
Alex Withers is Managing Director of Digital Media at the United States Golf Association, a position he has held since August 2007.
Withers is responsible for the USGA's overall online and digital media functions. Since joining the Association, Withers has created an ambitious strategy for taking the USGA into the digital world.
With a Digital Media staff of nine, Withers re-launched usopen.com with interactive features including custom player tracking, real-time leader board updates, message boards, near-HD live streaming championship video and an in-depth multimedia course section which brought fans closer to the U.S. Open and presented the USGA course set-up strategy to create the toughest test in golf. With a unique visitor increase of over 700%, usopen.com set an internet record on playoff Monday for the most viewed sporting event online with 615,000 concurrent users and 2.9 million streams accessed.
 Jennifer Sargent
CEO and Co-founder, HitFix
Jen serves as CEO of HitFix, a unique offering bringing the world of insider entertainment to fans of movies, television and music while providing an insider view on the news, events and information that matter most. Jen has over a decade of online advertising and marketing experience from around the world. Most recently, Jen was the head of Online Marketing & Development for Reed Business Information (parent of Variety.com) managing the growth of 60 ad-supported sites.
 Matt Van Horn
Business Development Manager, Digg
Matt leads content syndication and strategic partnerships for Digg, a user driven social content website with over 35 million unique visitors monthly. One of the top 100 most trafficked sites on the internet, Digg allows users to discover and share content from anywhere on the web. There are no editors at Digg, content surfaces as voted on by users, providing a place where people can collectively determine the value of content.
Matt was also a co-founder of Zimride one of the top online ride sharing websites. Previously, Matt worked at Apple managing higher education marketing.
 Bob Butler (Moderator)
CEO, Best Thinking, Inc
Bob Butler is currently CEO and founder of Best Thinking, Inc., developers of BestThinking.com and ReallyWho.com. BestThinking is an open access publisher and syndicator focused on quality content that requires all contributors to use their real identities. ReallyWho.com is a provider of identity verification for the social web on sites such as Twitter, Facebook and LinkedIn.
Most recently, he was a COO/GM for LexisNexis, one of the world’s largest online content providers with nearly 4 billion searchable documents and a leader in identity verification. Previously, Mr. Butler was the CEO and founder of Time Matters Software. Time Matters is one of the most widely used information and document management systems in the US legal market. |
